Crowd Business
Use the power of the crowd
Challenge
- The crowd is not used efficiently.
- Brand value and customer binding decreases, Revenue potential is not used.
- What assets can be built to benefit through digitalisation?
Solution
MissionID Crowd Engagement Platform
- Mission: customer ID
- Create value by data silos
- Create revenue through coupons
Concrete 3 Steps
Step 1
Become a medium, Build "your" digital asset to cut media spendings
Step 2
Set on Engagement to increase data & Monetize
Step 3
Use the ecosystem to Upsell further digital serices
Step 1
Become a medium, Build "your" digital asset to cut media spendings
Step 2
Set on Engagement to increase data & Monetize
Step 3
Use the ecosystem to Upsell further digital serices
Value Add
- Develop Digital Asset
- More Revenue
- Substitute classic media spendings
- Increase digital presence
- Reduce innovation risk
Services
- Knowledge transfer what the crowd can do for you
- Crowd Case Calculation
- Development of Digital Roadmap
- Managed Services in Operation
Cases
Telco
Telco substitutes future media spendings. Telco collects user data in combination with classic campaigns. Ad turns to entertainment. (Model casting out of the crowd, Best summerjob, ...)
Telco invites partners to increase presencein the market.
Telco can offer B2B more than voice and MB, Telco offers media value.
Brands
Brands let the user produce the TV spot.Users vote the best.
Brands use the platform internal for innovation & optimisation processes.
HR identifies creative people ,technology connects people on different premises working on innovation projects.
City
Cities build a digital ecosystem to use latest technical possibilities to market the city.
Cities use with WLAN new possibilities of engagement from citizens and tourists.(content contest, voting, questionaire, idea contests, ...)
Cities realize new revenue streams via couponing combination.
Soccer Club
Soccer Clubs drive Fan Engagement.
Soccer Clubs offer new sponsor packages.
The Market Environment
Blow the message
Statistics
Planning slots
Ad customers
One way
Direct access to user base
Measureable
Real time
B2B partnerships
Interactive
Awareness
- Brands have access to Mio of customers. In the digital Age Brands can monetize this potential in a digital ecosystem. Start building your crowd asset!
- The big challenge is to get closer to the stakeholders. Not on project basis. It is an attitude, a program for the future. Consumer play more and more the mainrole. Advertising turns to entertainment.
Contact
Company Code: FN 240781s
UID: ATU57640477
Absberggasse 45a/A/Atelier, 100 Wien
Impressum: MissionID technical Solutions GmbH